Case Study: answear.com boosts brand awareness and clicks with Hybrid.ai

answear.com - Customer Case Study

answear.com partnered with Hybrid.ai to run a branding campaign aimed at increasing awareness and attracting new users among men and women aged 25–44 across several Central and Eastern European markets. The challenge was to reach relevant audiences efficiently through desktop and mobile inventory while meeting a target of 100,000 clicks.

Hybrid.ai built and executed a white-list-based campaign using placements from shopping, lifestyle, news, fashion, sport, and health & fitness apps and sites. The campaign delivered 36,603,052 impressions and 101,319 clicks, slightly exceeding the click goal, with a 0.3% CTR and 62% bounce rate; it also supported strong sales performance and the highest conversion rates during Black Friday and Cyber Monday, strengthening answear.com’s international market position.

answear.com