Case Study: Adidas achieves 4M+ impressions and strong brand awareness with Hybrid.ai

Adidas - Customer Case Study

Adidas worked with Hybrid.ai to run a mobile in-app rich media branding campaign in Poland. The goal was to reach women and men aged 16–44 in fitness, sport, and lifestyle categories, with the challenge of driving brand awareness, new user acquisition, and meeting KPI targets such as 4 million impressions and a capping of 3.

Hybrid.ai implemented a rich media ad campaign with a 10-second interactive experience on white-listed inventory between 18.12 and 24.12. The campaign delivered 4,360,386 views, 38,101 clicks, a 0.9% CTR, and 70% viewability, successfully exceeding the 4 million impression goal while supporting Adidas’s branding objectives.

Adidas