Case Study: Adidas achieves 3M+ views and boosted brand awareness with Hybrid.ai

Adidas - Customer Case Study

Adidas partnered with Hybrid.ai to support a branding campaign for Adipower in Poland, aiming to reach women and men aged 16–44 and achieve 3 million impressions, stronger brand awareness, and new user acquisition. The campaign focused on lifestyle, sport, and health & fitness audiences through a white-list strategy on mobile in-app inventory.

Hybrid.ai delivered a rich media mobile in-app campaign running from 19.11 to 02.12, with 25-second interactive ads. The results exceeded the target with 3,001,421 views, 22,460 clicks, a 0.75% CTR, and 75% viewability, helping Adidas meet its awareness and reach goals.

Adidas