Case Study: Adidas achieves brand awareness and user acquisition with Hybrid.ai

Adidas - Customer Case Study

Adidas wanted to run a branding campaign in Poland to reach young, fashion- and sport-oriented mobile users, with goals including 2 million impressions, a frequency cap of 3, increased brand awareness, and new user acquisition. Hybrid.ai supported the campaign using rich media mobile in-app advertising on a white-list basis.

Hybrid.ai delivered a rich media campaign running from 22.11 to 24.12 across mobile in-app channels, targeted to users interested in sport, technology, music, and fashion. The campaign generated 2,191,283 views, 14,299 clicks, a 0.65% CTR, and 75% viewability, exceeding the 2 million impressions goal and helping Adidas achieve strong branding reach.

Adidas