Case Study: Viña Concha y Toro boosts wine packaging design speed and accuracy with Hybrid Software iC3D

Viña Concha y Toro streamlines 150+ packaging projects yearly with Hybrid Software

Viña Concha y Toro, a globally recognized wine producer, faced a significant challenge in its design department. The team of 23 designers handled over 150 annual projects and struggled with an inefficient digital layout process that relied on manual retouching and limited physical mockups. To address this, they turned to vendor Hybrid Software and its iC3D visualization technology to transform their creative workflow.

Hybrid Software implemented its iC3D Suite, providing specialized training focused on the winery's need for highly detailed visualizations, including print finishes like metallic foils and UV varnish. The solution enabled the team to create realistic digital models quickly, drastically reducing the time spent on each proposal. As a result, Viña Concha y Toro can now visualize products with greater detail and fidelity before production, allowing for more accurate and faster decision-making in their creative process.

Viña Concha y Toro