Case Study: Viña Concha y Toro achieves faster, more accurate wine packaging design with Hybrid Software’s iC3D

Viña Concha y Toro - Customer Case Study

Viña Concha y Toro, one of the world’s most recognized wine brands, faced a demanding packaging design workload across more than 130 countries, with over 2,400 annual requests and 150 design projects to manage. Its 23-person design team in Santiago needed a faster, more accurate way to create realistic digital mockups and represent complex wine packaging details before production, and turned to Hybrid Software’s iC3D Suite.

Hybrid Software implemented iC3D visualization technology and customer-focused training to improve the finish and fidelity of digital layouts, including metallic foils, dies, and UV varnish effects. The new workflow reduced iterations, optimized time per proposal, and enabled faster, more accurate creative decisions, helping Viña Concha y Toro visualize final products in full detail before production.

Viña Concha y Toro

Teresa Errazuriz

Creative Design Manager