Case Study: Sun Branding Solutions cuts packaging mockup time from hours to seconds with Hybrid Software’s iC3D

Sun Branding Solutions cuts mockup time from hours to seconds with Hybrid Software

Sun Branding Solutions, a UK-based packaging design expert for major brands like Unilever and Tesco, needed a solution to produce fast and accurate packaging mockups to foster innovation for its clients. They sought to overcome the time-consuming process of visualizing how artwork would distort on shrink-wrapped packages, which was critical for their creative exploration and client presentations.

Hybrid Software's iC3D application, specifically its SmartShrink feature, provided the solution. This tool allowed Sun Branding to instantly and accurately visualize shrink film distortion on 3D models without requiring specialized structural design skills. The implementation was a game-changer, cutting mockup rendering time from hours down to mere seconds. This dramatic speed increase from Hybrid Software made developing innovative ideas viable and allowed the company to fully explore creative options, successfully rolling out new packaging for the Comfort Intense range across Europe in record time.

Sun Branding Solutions