Case Study: Molson Coors accelerates packaging design with iC3D from Hybrid Software

Molson Coors cuts shrink-wrap render time to 19 minutes with Hybrid Software

Molson Coors, a major brewing company, faced a challenge in its UK Design Studio where managing over 100 packaging and POS jobs per month was time-consuming. Their existing software was slow, particularly for creating realistic mock-ups of complex designs like shrink-wrapped packs, which could take up to half a day to render. They needed a faster and more versatile solution to improve control and speed up their design process, leading them to investigate new options from vendor Hybrid Software and its product, iC3D.

Hybrid Software implemented its iC3D solution, which dramatically accelerated the rendering process. A test render of a complex shrink-wrapped pack that previously took hours was completed in just 19 minutes. The solution provided superior versatility across packaging applications and was backed by highly responsive support from the iC3D developers. The results included a radical improvement in job turnaround times, the elimination of manual mock-up processes, and a significant boost in productivity for the Molson Coors design team.

Molson Coors