Case Study: XRpure grows search visibility with Hybrid Marketing's SEO and PR strategy

XRpure climbs to first-page search visibility with Hybrid Marketing

XRpure, a startup in the cannabis decontamination equipment market, faced the challenge of competing with an established competitor that dominated search results for nearly all meaningful industry queries. This lack of search visibility and authority made it difficult to gain traction and credibility. Hybrid Marketing provided a strategic solution using search engine optimization (SEO) and programmatic advertising.

Hybrid Marketing's solution involved comprehensive keyword research and the creation of optimized content mapped to the entire customer journey, from early research to high-intent commercial searches. To close an authority gap, they later integrated a targeted public relations initiative to secure third-party recognition. This strategy successfully expanded XRpure's search visibility, allowing them to climb search rankings and become a recognized authority, which led to increased qualified leads and sales.

XRpure