Case Study: Mission Dispensaries boosts loyalty revenue and campaign performance with Hybrid Marketing

Mission Dispensaries boosts revenue 8.2% with Hybrid Marketing

Mission Dispensaries, a cannabis retailer, sought to increase revenue from its two-tier loyalty program, particularly its paid "High Rollers Club" which was barely profitable. Their existing loyalty software from Hybrid Marketing lacked modern segmentation and could not attribute revenue to specific marketing campaigns.

Hybrid Marketing migrated the loyalty program to AlpineIQ (AIQ), redesigned the High Rollers Club for immediate profitability, and implemented segmented messaging. The solution led to an 8.2% overall revenue growth, a 13% increase in attributed revenue from push notifications, and significant improvements in email engagement metrics.

Mission Dispensaries