Case Study: Midnight Greens achieves $100K+ in additional revenue with Hybrid Marketing's automated lifecycle strategy

Midnight Greens generates $100K+ in 18 months with Hybrid Marketing

Midnight Greens, a dispensary, faced the challenge of having only basic automated email campaigns and lacked a broader lifecycle strategy for loyalty, abandoned carts, and lapsed customers. The vendor, Hybrid Marketing, was engaged to build a more comprehensive automated strategy using the AIQ platform to drive repeat purchases from their existing customer base.

Hybrid Marketing implemented a multi-faceted solution that included rebuilding the welcome and birthday series and adding new automated campaigns for loyalty point milestones, abandoned carts, and a four-part win-back series. This strategy generated over $100,000 in additional revenue within 18 months, achieving a 3.49% conversion rate and an impressive ROI of $177 for every $1 spent on the platform.

Midnight Greens