Case Study: Lightshade achieves 44% higher email revenue with Hybrid Marketing segmentation

Lightshade increases email revenue 44% with Hybrid Marketing

Lightshade, a cannabis dispensary, faced the challenge of increasing its revenue without expanding its marketing budget. Their previous strategy involved sending generalized discount emails to their entire list. The vendor, Hybrid Marketing, was engaged to implement a more targeted approach using segmented email communications.

Hybrid Marketing's solution was to create segmented lists based on customers' purchase history and then execute targeted campaigns with personalized discounts. This strategy resulted in a 44% year-over-year increase in email-attributed revenue. The open rate nearly doubled, and revenue per send increased by 707%, demonstrating the profound impact of Hybrid Marketing's segmented email approach.

Lightshade