Hybrid Marketing
18 Case Studies
A Hybrid Marketing Case Study
Cue Cannabis, a cannabis software reseller, was struggling to gain traction online despite having tools like HubSpot. They were generating very few leads from their website and paid ads, and their finite funding meant they needed to turn their marketing around quickly to ensure business continuity. They engaged Hybrid Marketing to address these challenges.
Hybrid Marketing implemented a cost-effective strategy focused on optimizing existing tools. They rebranded a lead magnet, shut down underperforming ads, and executed an ongoing SEO and content plan. This included weekly SEO updates, increased blog output, and a new top-of-funnel lead magnet. The solution from Hybrid Marketing yielded dramatic results: a 300% increase in new leads, first-page search rankings for key terms, a 115% rise in blog views, and a 12% increase in session duration.