Case Study: Corpus Medicorum strengthens its 2015 concert brand with Hybrid Expression

Corpus Medicorum raises funds for Royal Melbourne Hospital with Hybrid Expression

Corpus Medicorum, a Melbourne-based orchestra of medical professionals, needed a new identifiable brand identity for its 2015 concert series to be carried across all its communications and promotional collateral. They engaged the vendor, Hybrid Expression, for services including brand strategy, website design, and the creation of marketing materials like brochures and posters.

Hybrid Expression developed a solution that utilized the image of a French horn with a red line to signify the correlation between music and medicine. They created a bold, typography-focused design with a monochromatic color scheme for the brochures and other assets. The work was executed efficiently and received positive feedback from the orchestra's members and audience for its professional style. The director of Corpus Medicorum subsequently recommended Hybrid Expression to others.

Corpus Medicorum