Case Study: Gizeh boosts social-first engagement with hy.am studios

Gizeh launches Munchie Match on YouTube, TikTok and Instagram with hy.am studios

The customer Gizeh was looking for a bold new creative concept to engage their audience. hy.am studios presented them with an innovative idea for a social-first video format designed to break through the typical polished celebrity interview.

hy.am studios developed and launched "Munchie Match," a dating-show style interview format for YouTube, TikTok, and Instagram. The solution featured unfiltered conversations, challenges, and honest icebreakers with celebrities. The resulting series was celebrated by the community and continues to grow.

Gizeh