Case Study: The Edgewater Hotel boosts bookings and event crowds with Hutchinson Consulting

The Edgewater Hotel regains record crowds in 2 years with Hutchinson Consulting

The Edgewater Hotel, a historic luxury property in Madison, faced declining business despite renovations. Hutchinson Consulting was tasked with repositioning the hotel to appeal to both visitors and the local community.

Hutchinson Consulting developed a new marketing campaign built around the existing "Madison’s Place" tagline. The solution utilized dual-image layouts and clever contrasting headlines to highlight the hotel's offerings. This strategy resulted in record crowds for events and sparked new growth in guest bookings, weddings, and meetings, allowing the hotel to surpass its former status.

Edgewater Hotel