Case Study: Turn Me Royal achieves holiday revenue growth with Hustler Marketing

Turn Me Royal drives 36.96% of November revenue from email with Hustler Marketing

Turn Me Royal, a company specializing in custom portrait gifts, needed to pivot its holiday marketing strategy just one week before the Black Friday and Cyber Monday rush to better align with customer demand. They partnered with Hustler Marketing to rapidly adapt their campaigns across email, SMS, and on-site pop-ups for the crucial season.

Hustler Marketing implemented a flexible, data-driven strategy that included updating all promotional messaging, introducing dynamic customer segmentation, and optimizing pop-up designs through A/B testing. This solution drove record-breaking results, with email generating 36.96% of the store's seven-figure November revenue and SMS contributing 9.86%. Hustler Marketing's efforts also increased the site's pop-up submit rate by 60%, significantly growing the customer list.

Turn Me Royal