Case Study: Sunwarrior boosts email revenue share by 21 points with Hustler Marketing

Sunwarrior grows email revenue 156% with Hustler Marketing

Sunwarrior, a premium vegan supplement brand, faced the challenge of an underperforming email marketing channel that lacked personalization and optimized lifecycle flows, driving only 28% of their total revenue. They turned to Hustler Marketing for its expertise in data-driven email and SMS marketing to help build retention around their purpose-driven brand.

Hustler Marketing implemented a comprehensive strategy that included optimizing pop-ups, rebuilding over 20 key automations, and revamping campaign visuals and segmentation. This solution transformed Sunwarrior's email into a full-funnel retention engine, resulting in a 156% increase in email revenue. Email's share of total revenue rose by 21 points to 49%, generating an additional $210,871 per month.

Sunwarrior