Case Study: Sarah McBride for Delaware State Senate achieves 90% primary vote with Hustle

Sarah McBride for Delaware State Senate

Sarah McBride for Delaware State Senate, a campaign for Delaware state senator and trailblazing advocate for human rights, needed to broaden its outreach during the 2020 Democratic primary. To reach the full universe of contacts, the campaign sought to combine traditional phone banking with innovative peer-to-peer text banking using Hustle.

Using Hustle’s text banking platform alongside phone banking, the McBride campaign sent 14,000 messages to 9,000 contacts and achieved a 13% response rate. Hustle helped the team use sophisticated targeting across its organizing program, ultimately supporting a 90% primary vote share and Sarah McBride’s win in Delaware’s state senate.

Sarah McBride for Delaware State Senate

Sarah McBride

Delaware State Senate