Case Study: Nikema Williams for Georgia’s 5th Congressional District boosts voter engagement with Hustle

Nikema Williams for Georgia’s 5th Congressional District

Nikema Williams for Georgia’s 5th Congressional District needed a better way to reach and engage voters for GOTV efforts beyond traditional channels like phone, email, and mail. The campaign turned to Hustle, a text message marketing and organizing platform, to help connect with a broad universe of constituents more effectively.

Using the Hustle platform, Nikema Williams’ team ran texting parties and sent 74,637 text messages to 52,478 constituents, achieving a response rate of over 12%. Hustle helped the campaign efficiently reach a large share of its voter universe and use texting as an innovative, scalable way to drive engagement and action.

Nikema Williams for Georgia’s 5th Congressional District

Nikema Williams

Georgia’s 5th Congressional District