Case Study: Jacksonville University achieves stronger donor engagement with Hustle

Jacksonville University - Customer Case Study

Jacksonville University, a premier private institution in northeast Florida, faced a sharp decline in email open rates during the pandemic, making its usual outreach channel far less effective. The university needed a better way to connect with alumni and donors, especially in hard-hit areas, and to maintain engagement for its Annual Giving Campaign.

Using Hustle’s peer-to-peer text messaging platform, Jacksonville University sent thoughtful check-in texts and launched micro-campaigns to build relationships before asking for support. The approach helped the university raise $15,000 during its 2020 Annual Giving Campaign, while also creating a highly positive and personal touchpoint with supporters.

Jacksonville University