Case Study: Merlin Entertainments achieves stronger ticketing security and higher conversion with Huskeys

Protecting Global Ticketing Platforms While Maximizing Conversion, Performance, and User Experience - Transforming Security Teams into Revenue Enablers

Merlin Entertainments, a global theme park operator, faced significant challenges protecting its high-traffic digital ticketing platforms. Their existing security tools were difficult to tune and caused false positives, which inadvertently blocked legitimate customers and negatively impacted revenue during critical sales periods. They partnered with Huskeys to implement its AI-powered Control Plane to better protect their brand and improve the user experience without sacrificing security.

The Huskeys solution integrated with Merlin's existing infrastructure to provide intelligent orchestration and deep context, dramatically reducing false positives by over 80%. This restored tens of thousands of legitimate user requests monthly, preserved millions of dollars in revenue, and improved website performance by over 40%. Huskeys transformed Merlin's security operations into a growth enabler, allowing them to confidently scale marketing campaigns while maintaining strong protection.

Merlin Entertainments

Matthew Wilmot

Merlin Entertainments