Case Study: Informa TechTarget achieves 3X higher conversions with Hushly

TechTarget Increases Conversions 3X and Recaptures Hard-to-Reach Accounts with Personalized Buyer Experiences

TechTarget, a global leader in purchase intent-driven marketing and sales services for enterprise technology companies, faced challenges with its lengthy content registration process and difficulty engaging hard-to-reach accounts. Their small, prolific team was excellent at creating content but struggled to organize it effectively, creating a barrier for their marketing and sales audiences. They partnered with Hushly's buyer experience and conversion platform to address these issues.

Hushly streamlined the lead capture process by reducing form fields from seven to one, which resulted in a 300% increase in conversion rates. The vendor provided self-nurturing landing pages and personalized content journeys, enabling TechTarget to generate 1,000 high-quality leads in under five months. Furthermore, a targeted campaign using Hushly's platform successfully engaged 60% of their hard-to-reach accounts, significantly increasing awareness and engagement.

Informa TechTarget

Garrett Mann

Senior Director of Corporate Communications