Case Study: Smart Selling Tools achieves 8x higher conversion and quality lead capture with Hushly

Smart Selling Tools - Customer Case Study

Smart Selling Tools, Inc. is an analyst and consulting firm that helps businesses research and compare sales and marketing software. Founder Nancy Nardin wanted to capture leads from visitors engaging with vendor content on the Smart Selling Tools website, but creating separate landing pages for hundreds of resources was too time-consuming and impractical. Hushly offered a way to gate content directly from the existing Resource Center without building custom pages for each asset.

Hushly integrated with the Resource Center through a tag, enabling lead capture, content previews, and analytics on engaged users who did not convert. The solution delivered an 87% engagement lift, with 87% of visitors browsing past page 1 of the asset, and Smart Selling Tools generated an 18.15% conversion rate, about 8x the industry average for paid search landing pages. Hushly also provided human-verified, GDPR- and CASL-compliant leads that flowed directly into Smart Selling Tools’ Salesforce instance.

Smart Selling Tools

Nancy Nardin

Founder