Case Study: Okta increases net-new leads and engagement with Hushly

Okta - Customer Case Study

Okta, the leading independent provider of identity for the enterprise, needed a better way to turn website visitors into leads. Although its site offered valuable resources and events, 90% of traffic was abandoning landing pages, and only a tiny fraction of conversions were true net-new contacts, many of which had poor-quality information. To address this challenge, Okta turned to Hushly’s conversion optimization solution.

Hushly detected abandoning visitors, re-engaged them with content previews, and captured human-verified business emails that were enriched and sent directly into Okta’s marketing automation system. The result was 126% additional higher-quality net-new website leads in 2017, 595 leads that influenced 293 opportunities and 34 closed deals, and a 3X lift in content engagement. Hushly also helped Okta generate leads that were compliant with CASL and GDPR.

Okta

Lennard Fischer

Vice President responsible for Global Demand Generation