Case Study: NVIDIA achieves higher-quality ABX lead capture with Hushly

NVIDIA boosts sales-qualified lead quality with Hushly, turning just a tiny fraction of form fills into trusted business leads

NVIDIA faced challenges with lead quality and engagement in its account-based marketing programs. A large number of form submissions were not sales-qualified, leading to wasted resources and friction between marketing and sales teams. To address this, NVIDIA partnered with the vendor Hushly to improve its content experience and lead capture.

Hushly implemented its abandonment capture and self-nurturing landing pages to recover lost visitors and require business email addresses for lead submission. This solution ensured that only verified, qualified leads were passed to the sales team. As a result, NVIDIA's SDRs gained confidence in the lead quality, which accelerated lead handoff and prioritization, improving sales-marketing alignment and pipeline velocity.

NVIDIA