Case Study: Nutanix boosts lead conversions and content engagement with Hushly

Nutanix - Customer Case Study

Nutanix, a San Jose-based enterprise hybrid cloud company, needed to boost lead generation and content engagement from its global digital marketing programs while controlling rising acquisition costs and improving conversions from web visitors who were abandoning forms. The company also needed a solution that could scale internationally, support localization for markets like Japan, and integrate with its existing marketing automation stack.

Nutanix implemented Hushly, a SaaS conversion rate optimization platform that captures website abandoners, previews content before asking for a business email, and delivers human-verified leads into marketing automation. Hushly’s localization features helped Nutanix run campaigns in Japanese, while the platform drove measurable gains including a 51.3% lead lift, a 432% content engagement lift, and a 55.2% data quality lift.

Nutanix

Dheeraj Panday

According to CEO