Case Study: Informa TechTarget reaches 60% of hard-to-reach accounts with Hushly personalized landing pages

Informa TechTarget reaches 60% of 25 hard-to-reach accounts with Hushly

Informa TechTarget, a major B2B publisher in the technology industry, struggled to organize its vast amount of content and effectively reach its hardest-to-reach target accounts. They partnered with the vendor Hushly to implement its ABM solutions, seeking a more personalized experience for their prospects without overhauling their technology infrastructure.

Hushly's solution involved creating personalized, self-nurturing landing pages that dynamically displayed the most relevant content to each visitor, including account-specific touches like the prospect's logo and sales rep information. Using Hushly, Informa TechTarget successfully reached 60% of its 25 hardest-to-reach accounts, a significant accomplishment that led to increased sales and a reduced sales cycle.

Informa TechTarget