Case Study: FinancialForce achieves a 35X ROI from paid media with Hushly

How Hushly Grew FinancialForce’s ROI by More Than 35x!

FinancialForce, the leading cloud ERP for the Salesforce platform, wanted to improve paid media performance at the top of the funnel without sacrificing lead quality. The company was already seeing solid conversion rates, but its marketing team needed a better way to capture abandoners, increase net-new contacts, and reduce fake or low-quality form submissions. Hushly was brought in as a nontraditional CRO and lead capture solution for FinancialForce’s landing pages.

Hushly intercepted visitors who were about to leave, offered a content preview, and converted them into double opt-in leads after validating business email addresses. With Hushly, FinancialForce reported a 72% incremental lead conversion lift, 75% net-new contacts from paid media abandonment, a 701% increase in content engagement, a 64% lead quality lift, and 35x ROI from paid media in under seven months. Hushly also improved retargeting ROI and helped FinancialForce reduce overall CPL while increasing conversions.

FinancialForce

Hussam AlMukhtar

Sr. Demand Generation Manager