Case Study: Mindtickle Achieves a $2M Pipeline with Hushly

Eight Weeks to a Two Million Dollar Pipeline—Mindtickle Uses Hushly to Deliver Lightning Fast Results

Mindtickle, a sales readiness and enablement platform, faced the challenge of speeding up the buyer's journey and harmonizing its demand generation with account-based marketing. The company needed to engage savvy B2B buyers who consume significant content before contacting a vendor and sought to better align its marketing and sales efforts. To address this, Mindtickle turned to the vendor Hushly and its buyer experience and conversion platform.

Hushly implemented a solution using personalized ABM destination pages that dynamically changed content based on a buyer's stage, integrated with multi-channel marketing efforts. This strategy yielded impressive results, including a nearly 50% click-through rate on content. Most notably, an eight-week pilot program generated 34 booked meetings, creating 25 new opportunities and over $2 million in the sales pipeline for Mindtickle.

Mindtickle

Paige Gerber

Director of Demand Generation