Case Study: Tipalti achieves 597% more leads with Hushly

A Bright Future for Finance Tipalti Generates 597% More Leads with Hushly, Achieves ROI of 400%

Tipalti, a fintech company and leading global payables automation provider, was working to improve conversion rates and capture more early-funnel leads without relying on long forms. Despite heavy A/B testing and form optimization, the team hit a plateau, and its gated content strategy was producing abandoned sessions and low-quality leads, including fake or personal email addresses.

Using Hushly’s abandonment solution, adaptive content hub, and self-nurturing landing pages, Tipalti replaced its long Marketo forms with a value-first experience that collected and verified business emails and enriched lead data before sending it to Salesforce. Hushly helped Tipalti achieve a 597% increase in conversions, a 2100% lift in content engagement, a 79% lift in lead quality, 50.5% more leads on mobile, 44.4% more leads from paid search, about 10 hours saved per week, and a 400% ROI.

Tipalti

Brett Greenbaum

Senior Inbound Marketing Manager