Case Study: PizzaExpress improves store portfolio optimisation with huq footfall intelligence

PizzaExpress benchmarks 370+ stores with Huq Industries

The customer PizzaExpress faced the challenge of distinguishing whether the performance of its 370+ UK stores was driven by internal operations or by the vitality of the local market. To benchmark its portfolio and validate investment decisions for refurbishment or relocation, PizzaExpress needed an objective way to separate store performance from market opportunity, a task for which sales data alone was insufficient. The vendor Huq Industries provided a solution using its behavioural intelligence platform.

Huq Industries delivered monthly footfall metrics for every PizzaExpress location, which were then combined with internal sales data. This solution provided an external baseline for sales performance, enabling PizzaExpress to diagnose operational issues and validate investment decisions with evidence. The results included a found positive correlation between footfall and sales, a faster and more objective method for resource allocation, and significantly stronger visibility into commercial demand across its entire UK estate.

PizzaExpress