Case Study: London Legacy Development Corporation validates investment and measures event impact with huq

London Legacy Development Corporation boosts Queen Elizabeth Olympic Park footfall 28% with Huq Industries

The London Legacy Development Corporation faced the challenge of needing to quantify how new developments and major events affected visitor numbers at Queen Elizabeth Olympic Park. Their manual methods of aggregating data from various sources were not comprehensive or reliable enough for accurate stakeholder reporting or future investment decisions. To address this, they turned to Huq Industries and its huq Signals location-based footfall data service.

Huq Industries provided a solution that delivered near real-time visibility into visitor movement, catchment areas, and dwell times across the park. This enabled the customer to measure the impact of events, validate investments, and improve their reporting with credible evidence. The results were significant, including measured footfall uplifts of 28% during major events and year-on-year growth in visits of 60%, helping to transform how the park's future development is planned.

London Legacy Development Corporation