Case Study: Kraft Heinz improves international demand forecasting with Huq Industries

KraftHeinz forecasts demand across 3 international markets with Huq Industries

KraftHeinz, a major global food and beverage company, needed a timely and detailed view of foodservice demand across international markets to improve its manufacturing and supply planning, particularly for perishable goods. Their challenge was to forecast this high-frequency demand and distinguish trends across specific outlet channels like bars, hotels, cafes, and restaurants. To address this, they partnered with Huq Industries.

Huq Industries implemented a solution using mobility data to provide channel-specific demand forecasting. Their service involved custom mapping of outlet types to match KraftHeinz's internal taxonomy and delivering verified results through an interactive dashboard. This gave KraftHeinz's International Finance team a new benchmark for planning, leading to improved visibility into commercial demand, stronger investment confidence, and more evidence-led supply decisions.

KraftHeinz