Case Study: JD Sports improves store expansion decisions with huq Industries

JD Sports improves catchment precision by 25% with Huq Industries

JD Sports, a leading UK retailer, faced the challenge of understanding the true catchment areas of its customers to support new store and gym outlet expansion. Traditional distance-based analysis was inadequate for its dynamic customer base, creating a risk of opening new stores that overlapped with existing locations and competitors. To address this, JD Sports partnered with Huq Industries and used its mobility location data service.

Huq Industries provided a solution with granular mobility and catchment data, tracing footfall back to origin postcodes. This gave JD Sports precise insight into customer journeys and cross-visitation patterns at competing retail centres. As a result, JD Sports achieved an 18% reduction in new store location risk and increased the precision of its customer catchment area analysis by 25%, enabling more confident, data-driven expansion decisions.

JD Sports