Case Study: Hertsmere Borough Council measures Covid-19 recovery with Huq Industries

Hertsmere Borough Council tracks recovery across 4 town centres with Huq Industries

Hertsmere Borough Council needed factual evidence to measure the recovery of its four town centres from the Covid-19 pandemic. The challenge was to replace insufficient anecdotal feedback and surveys with objective data to track footfall recovery, map changing visitor catchments, and assess the impact of weekly market days. To achieve this, they partnered with Huq Industries.

Huq Industries provided a live behavioural intelligence platform that delivered movement and catchment analysis. The solution enabled the council to compare three years of footfall data, see how visitor origins shifted, and benchmark market days. As a result, Huq provided clear, evidence-led answers to the council's priority questions, demonstrating specific recovery patterns and revealing that market days did not produce a significant uplift in footfall.

Hertsmere Borough Council