Case Study: Dacorum Borough Council improves town-centre recovery and event evaluation with Huq Industries

Dacorum Borough Council boosts Hemel Hempstead footfall 224% with Huq Industries

Dacorum Borough Council needed to evaluate the recovery of its five town centres from the Covid-19 pandemic and measure the impact of its Welcome Back Fund activities and events. The challenge was to gather consistent evidence to understand visitor behavior changes, assess the effectiveness of funded interventions, and guide future investment decisions. To address this, they worked with Huq Industries and used its behavioral intelligence platform.

The solution from Huq Industries provided a live intelligence layer that delivered insights into movement trends, catchment areas, and recovery tracking. The results demonstrated the substantial impact of events, such as a 224% footfall uplift in Hemel Hempstead during the Jubilee, and revealed a 16% increase in average dwell time post-pandemic. This evidence enabled the council to make more informed, data-led decisions for future town-centre planning and funding bids.

Dacorum Borough Council