Case Study: Aviva Investors achieves faster real-asset investment insights with Huq Industries

Aviva Investors uses Huq Industries for 48-hour high-frequency market insights

Aviva Investors, a global asset manager, faced a challenge during the Covid-19 pandemic as market behavior changed faster than conventional monthly indicators could capture. They needed high-frequency, granular evidence of activity across various economic sectors and regions to make timely investment decisions and manage risk. To replace these slow indicators, they turned to Huq Industries and its high-frequency mobility insights.

Huq Industries provided a solution with a live behavioral intelligence platform that supplied daily mobility-derived indicators with a 48-hour publication lag. This included data on pedestrian footfall, store visits, and workplace activity. The implementation allowed Aviva Investors to achieve a significantly stronger understanding of commercial demand and estate performance. This led to faster leasing evaluations, stronger investment confidence through more evidence-led decisions, and improved recovery tracking by replacing delayed reporting cycles with live movement signals.

Aviva Investors