Case Study: Modgility scales targeted outbound to HubSpot users with Hunter.io

Modgility drives 25% of new business with Hunter

Modgility, a revenue operations and HubSpot consultancy, faced the challenge of scaling its outbound efforts to find the right decision-makers at companies that use HubSpot. Their two-person sales team needed a precise way to target prospects by technology stack, industry, and geography, as manual research was not a scalable solution. They turned to Hunter.io and its Discover product to address this challenge.

Using Hunter.io's technology filtering capability to find companies using HubSpot, Modgility built targeted lists for outreach. This solution allowed them to start highly relevant conversations, shifting their outreach from cold to contextual. As a result, outbound now accounts for 25% of their new business, representing a meaningful proportion of revenue directly attributable to the targeted outreach made possible by Hunter.io.

Modgility