Case Study: Color Factory gets sales back on track with Hunter Digital

Color Factory boosts ROAS 42% with Hunter Digital

Color Factory, an immersive art museum experience with locations in NYC, Chicago, and Houston, faced a significant challenge when their sales unexpectedly declined in Spring 2023. They brought in Hunter Digital to analyze and optimize their Google Ads account to get their business back on course, a task that expanded to include Meta and TikTok ads after a change in leadership.

Hunter Digital's team conducted a full analysis and implemented optimizations across all platforms, including improving ad content, refining audience targeting, and optimizing budgets by time and location. The solution delivered by Hunter exceeded all expectations, achieving a 42% ROAS, a 35% increase in MER, and a 24% lift in CVR, setting new performance highs for the brand.

Color Factory