Case Study: Verist stands out on shelves with Hunt Adkins’ bold brand identity and packaging

Verist builds standout CBD branding with Hunt Adkins on a 130-year-old farm

Verist, a Minnesota family farm-grown cannabis brand, faced the challenge of creating attention-grabbing branding and high-end, sustainable packaging to stand out in the crowded CBD market. They partnered with the vendor Hunt Adkins for services including identity, design, and copywriting to develop a distinct brand for their line of products like oils, body butters, gummies, and lip balm.

Hunt Adkins developed a vibrant visual identity centered on a unique red color, moving away from typical industry greens. The solution included bright colors paired with collage-style artwork using vintage anatomical drawings to position cannabis as a natural remedy. They created sustainable, upcycled packaging and captured authentic photography of the farm family. Hunt Adkins also established a confident yet down-to-earth tone of voice for the brand, speaking to consumers like a trusted friend to invite them into a better cannabis experience.

Verist