Case Study: UnitedHealth Group achieves strategic brand cohesion with Hunt Adkins

UnitedHealth Group unifies brand and marketing across the enterprise with Hunt Adkins

UnitedHealth Group, a major health care organization, faced challenges with internal complexity and fragmentation that hindered its brand and marketing efforts at scale. The vendor Hunt Adkins was engaged to provide strategy, research, design, and copywriting services to identify misalignment and strategic gaps impeding growth.

Hunt Adkins developed a scalable brand framework to align siloed teams and launched a new employer brand campaign. Their solution included creating messaging systems, social playbooks, and asset libraries to ensure consistency. The result was a foundational system that provided UnitedHealth Group with strategic clarity, confidence, and cohesion across its entire business.

UnitedHealth Group