Case Study: Tierra Encantada expands into new markets with Hunt Adkins

Tierra Encantada expands into multiple cities and states with Hunt Adkins

The vendor Hunt Adkins worked with Tierra Encantada, an emerging childcare franchise. The customer faced the challenge of expanding aggressively into multiple new states and communities while ensuring its brand felt authentically designed for and a part of each local area it was joining.

Hunt Adkins conducted research with parents in the new target markets to identify the specific messaging and imagery that would resonate. This audience-specific strategy allowed Tierra Encantada to successfully enchant and enroll new families across the country, starting from their very first day in each new market.

Tierra Encantada