Case Study: River Valley Hemp re-enters the CBD market with Verist by Hunt Adkins

River Valley Hemp rebrands with Hunt Adkins after testing hundreds of names

River Valley Hemp Co., a small family-farm CBD brand, faced the challenge of re-entering a crowded marketplace and differentiating itself from competitors with questionable sourcing. To stand out and build consumer confidence, they engaged the vendor Hunt Adkins for strategic naming and concept testing services.

Hunt Adkins developed the new brand name "Verist," which is rooted in truth, to highlight the client's honesty and transparency. They then crafted and tested several conceptual approaches, ultimately building the brand on a hybrid strategy that showcased the family farm history while elevating the benefits of high-quality CBD. Through this process, Hunt Adkins provided the strategic foundation for the brand to successfully re-enter the market.

River Valley Hemp