Case Study: NorthRock Partners grows AUM and differentiates its brand with Hunt Adkins

NorthRock Partners grows AUM from $4B to over $6B with Hunt Adkins

The customer, NorthRock Partners, was a relatively new entrant in the mature financial marketplace and faced the challenge of differentiating its 25-year-old brand. To grow its market share, it engaged the vendor Hunt Adkins for a full brand strategy and identity rebrand.

Hunt Adkins developed a new brand positioning that highlighted NorthRock's unique role as part financial advisor, part lifestyle coach. The solution included a manifesto, personas, identity design, strategic messaging, and the creation of a proprietary Personal Office™ experience. As a result of this work by Hunt Adkins, NorthRock's assets under management grew significantly from $4 billion in 2022 to over $6 billion in 2024.

NorthRock Partners