Case Study: Nautical Bowls boosts healthy meal awareness with Hunt Adkins

Nautical Bowls expands into new markets with Hunt Adkins

Nautical Bowls, an emerging fast-casual restaurant chain, sought to build awareness for its expanding franchise brand built around açai bowls. Their challenge was to increase purchase frequency, gain new customers, and successfully enter new competitive markets without the ability to outspend larger competitors. The marketing vendor Hunt Adkins was engaged to help them strategically disrupt the healthy food category.

Hunt Adkins developed a strategic creative platform to reframe consumer perception, positioning Nautical Bowls' colorful and sweet offerings not as an occasional treat but as a real, healthy, and flavorful meal alternative to salads. The solution included comprehensive messaging, brand assets, and a multi-channel advertising campaign. Hunt Adkins provided the tools for the client's in-house team and franchisees to execute against, enabling them to redefine their category and make a lasting impact.

Nautical Bowls