Case Study: Minnesota State Fair boosts attendance and feels more personal with Hunt Adkins

Minnesota State Fair boosts attendance 15% in five days with Hunt Adkins

The Minnesota State Fair, the largest state fair in the country, faced a challenge where its beloved tradition was perceived as overwhelming, crowded, and costly. The vendor Hunt Adkins was engaged to help reframe the event and make it feel more personal and accessible to guests.

Hunt Adkins developed the "No Fair Like Yours" campaign, a retro-inspired initiative that recast the fair's overabundance as a positive form of personalization. The solution highlighted free attractions and encouraged attendance on less crowded weekdays. As a result, Hunt Adkins helped the fair achieve a 15% year-over-year attendance increase in the first five days and set a new record on an off-peak Monday.

Minnesota State Fair