Case Study: Hayward boosts trade show engagement with Hunt Adkins’ Less Is Better arcade game

Hayward launches Less Is Better with Hunt Adkins, using 1/3 the salt of competitors

Hunt Adkins was engaged by Hayward, a leading global manufacturer of aftermarket pool products, to launch its new AquaRite S3 salt chlorinator at a trade show. The challenge was to break through the noise of the event and demonstrate the product's key selling point—that it uses a third of the salt of competitors—in an engaging way that would create meaningful connections with attendees.

The solution implemented by Hunt Adkins was the "Less Is Better" custom 8-bit arcade game. This experiential installation allowed trade show attendees to compete by virtually chlorinating a pool, demonstrating the AquaRite S3's superior speed and efficiency. Hunt Adkins created the nostalgic game, including its animation and bespoke music, in-house. The result was a highly popular and memorable experience that successfully drove significant sales for the client.

Hayward