Case Study: Great Clips boosts stylist recruitment with Hunt Adkins

Great Clips revives stylist recruitment post-COVID with Hunt Adkins

The customer, Great Clips, faced a challenge with stylist recruitment lagging post-COVID, which created an inability to meet consumer demand despite salon operations returning to normal. The vendor, Hunt Adkins, was engaged to develop a recruitment campaign using services including TV, video, digital, and strategy.

Hunt Adkins implemented an end-to-end recruitment campaign targeting stylists at competitive salons and those who had left the workforce. The solution included concepting, concept testing, video, digital, and print materials with a message focused on the stability and opportunity offered by Great Clips. The vendor successfully created a talent brand refresh for the campaign.

Great Clips