Case Study: Great Clips builds brand preference with Hunt Adkins

Great Clips reinforces brand preference across 4,400 salons with Hunt Adkins

The customer, Great Clips, a large franchise of value-focused hair salons, faced the challenge of differentiating itself in a competitive market and reinforcing awareness among its core target audience of males aged 18-34. The vendor, Hunt Adkins, was engaged to develop a brand campaign to address this need for increased preference.

Hunt Adkins implemented a campaign that positioned the customer as the hero, highlighting the practical benefits of the Great Clips experience like walk-in convenience and skilled stylists. The solution resonated strongly with the target audience, outperforming category and medium averages in testing. This successful work by Hunt Adkins helped position Great Clips for continued market dominance.

Great Clips